Post
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Introducing Hawky-AI H1 4B PM: The First Open-Source LLM for Performance Marketing 🎯
Hey HF Community! 👋
Just released the first LLM fine-tuned specifically for Performance Marketing.
What is it?
Gemma 3 4B distilled from Claude Opus 4.5 with expert-level marketing knowledge.
Covers:
📱 Meta Ads (campaign structure, bidding, scaling, creative fatigue)
🔍 Google Ads (Quality Score, Performance Max, lead gen)
📊 Measurement (ROAS vs MER, incrementality, LTV:CAC)
🎨 Creative Strategy (hook rates, A/B testing, funnel creative)
Why we built it:
Generic LLMs say "optimize your targeting" — not helpful. This model gives specific frameworks like "frequency at 4.5 + CTR drop = creative fatigue, here's the fix..."
Technical:
Base: Gemma 3 4B
Method: QLoRA (r=64)
Teacher: Claude Opus 4.5
🔗 Model: Sri-Vigneshwar-DJ/hawky-ai-H1-4b-PM
Built by Hawky.ai
Try it and let us know what you think! 🚀
Hey HF Community! 👋
Just released the first LLM fine-tuned specifically for Performance Marketing.
What is it?
Gemma 3 4B distilled from Claude Opus 4.5 with expert-level marketing knowledge.
Covers:
📱 Meta Ads (campaign structure, bidding, scaling, creative fatigue)
🔍 Google Ads (Quality Score, Performance Max, lead gen)
📊 Measurement (ROAS vs MER, incrementality, LTV:CAC)
🎨 Creative Strategy (hook rates, A/B testing, funnel creative)
Why we built it:
Generic LLMs say "optimize your targeting" — not helpful. This model gives specific frameworks like "frequency at 4.5 + CTR drop = creative fatigue, here's the fix..."
Technical:
Base: Gemma 3 4B
Method: QLoRA (r=64)
Teacher: Claude Opus 4.5
🔗 Model: Sri-Vigneshwar-DJ/hawky-ai-H1-4b-PM
Built by Hawky.ai
Try it and let us know what you think! 🚀